Yummy biryani with 7up or spicy Chaat? Watch the new video

7 up ads have always being a reason for making everyone feel thirsty, especially during summers.  Who wouldn’t want to have a crystal clear chilled glass of 7 up? No matter how many times the ad is played, the sound effect and the visuals catch the viewer’s attention every time.  7up is never scared to take new challenges; every ad has a new strategy, a new campaign.  From double decker to the foodie cruise, it’s just un-stoppable!
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I remember it all started with Asal foodies campaign, which I first spotted on a billboard in Lahore. Then of course came the ever catchy jingle “Love, Love, Love…. 7up”

7up foodie ads have taken over the market. The mouth watering spicy food with an icy-cold, 7up makes it irresistible. What I love most about their campaigns is the way they capture our culture & love for food, not only for the youth but for everyone else! Promoting traditional food also creates a bond with our values, that were being replaced by junk food earlier.

By the way, have you seen this latest clay-mation video by 7up? It’s such a simple digital video wherein there are no ‘fake promises or self-praises’. Just a conversation of two spicy mouth-watering desi foods who are arguing over being the favorite choice! The conversation between them and the animation would give you a loud laugh.

Wanna meet heartthrob Amir Khan? #StingChallenge is making it possible!

Sting is the only official energy drink which has enough power to give energy to charge you and keep you going all day long. The addictive taste makes it irresistible for the stingers to avoid it, this particular energy drink was created keeping in mind youth & their need for more energy.

Ever since the launch of sting energy drink, it has been experimenting with advertising which is turning out to be quite interesting for the viewer. Who doesn’t remember Energy Jhatzzzkaa campaign? The video alone was enough to energize our minds 😉
This time sting is trying out something bigger! They are bringing a challenge for all the stingers out there.  A “sting challenge” for the youth of Pakistan ~

It’s a chance to be with the king of boxing, Amir khan!
After many quality sections with Amir khan, sting has taken this initiative to have a sting challenge which will soon be revealed.

Sting

To be honest, I think that Amir khan and sting is a perfect combination of energy and technique  If you see the video  you may notice the over whelming motivational attempt by the king boxer which is both impressive and also gives out the positive lesson of determination & strength. The subliminal message is that you can do anything with persistence and hardwork. The sound effect and the visuals tell us, something big is about to happen.

King’s fans and the stingers should keep their fingers crossed. Let’s wait for what is about to come next. Follow #StingChallenge on twitter & fb for more!

Amir khan is ready for the #StingChallenge, are you ?

ngers should keep their fingers crossed. Let’s wait for what is about to come next. Follow #StingChallenge on twitter & facebook for more!

Amir khan is ready for the #StingChallenge, are you ?

Pope Francis’ 63 tweets about climate change

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Pope Francis did something historical! He published on Thursday a 180 – page document urging citizens to do something about climate change. Well no, it wasn’t pontiff leaving a lengthy letter. He just tweeted… A LOT!

In total there were 63 tweets with hastags #LaudatoSi, including: “The earth, our home, is beginning to look more and more like an immense pile of filth,” which struck the most to masses and got most retweets.

Here’s everything Pope Francis tweeted about climate change:

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How To Take Out Time For Social Media Marketing

Social Media which was once used just for the purpose, to connect with families and friends now has become the most popular way of advertising. All big brands have directed themselves towards Social Media Marketing, which is comparatively rapid way of advertising. When it first emerged, brands just used it to gain exposure but later this exposure diverted into gaining audience and promoting business over the night. Socializing with the customers benefitted the brand by making the customers loyal, known as the brand loyalty. Brands which give proper attention towards SMM are most likely to have more loyal customers but it requires great devotion and time which is very difficult for entrepreneurs & brands to do in today’s busy schedule.

Set aside an hour for researchFar too often, brands fail to take time out for social media marketing because they over-think it. Pulling out an hour from the tight schedule is not easy, but it has to be done! Define a specific time for social media every day, research on the things related to you brand, create new content and do not deviate from its aim. Build content which would attract audience towards your brand.  Among the best ways that you can show your customers that you truly appreciate them is to identify them, everybody loves to be famous. Responding to their comments by taking their name makes them feel happy about it and   brand is all about keeping its customers happy, Isn’t it?

 Scheduling tweets or posts with tools like tweetdeck, buffer, hootsuite- Nobody has time to sit and wait for the perfect time to “tweet” or post anything on Facebook, LinkedIn ,Instagram etc. Social media is invasive and huge. You simply cannot handle it all on your own, it would take the whole day to manage an account manually but thanks to the tools available, scheduling a post for anytime of the month is easily possible. Some of the most common and effective tools include Tweetdesk, Buffer, hootsuite ,swayy, feedly and twitter counter. But still researching and scheduling can cost you a lot of time everyday .

Hiring A Pro – Social Media Managers- Having limited time to give to the social media it is impossible for the brand or an entrepreneur to generate the desired traffic by its own. Therefore hiring a professional social media manager is much more convenient and effective. It can save you a lot of time and generate you enough traffic to boost your brand’s image and help built loyal customers. Social media managers are professionals who know how to market your brand and generate content which would engage the audience.

 Need our assistance in social media marketing? Email us at nabehalatif@live.com

Are you stuck in mid-something-big-about-to-happen crisis?

living_in_a_bubble_by_hoodiebear-d4vfoorThere comes a time in our life when we get caught in the middle of something big which is about to happen..

We can see clearly where we are heading but there are six/seven more steps which we have to climb before reaching it..

It’s a lot of hard work and all we want to do is just stop to rest little bit.. 2 days of procrastination won’t harm that much right?

This mid-something-big-about-to-happen crisis is what I am going to talk about today. When I was at that stage, I felt like nothing will matter till I spend at least 3 years working on gaining experience. That feeling of ‘spending certain time at a particular stage to fulfil our role’

You know what? I was wrong!

We see a ladder of success with many steps but only few out of those are actual steps. Rest are imaginary! 

I don’t know why our traditional teachers taught us this?  It’s completely possible to be successful after just taking one or two steps.

Why realise it late and then regret in old age??  

Do following thinking when you are stuck at mid-something-big-about-to-happen crisis:

  • Analyse where you are standing right now.
  • Think about different ways to reach where you want to be.
  • Be daring enough to challenge yourself with tasks which you feel you might not be able to do yet.
  • Show transparency when discussing your goals & actual outcomes.
  • Remember there are bigger threats to our human kind than the issues that you are facing so be strong! Don’t let one failure bring you down.
  • Try to pretend to be a shield which can take criticism without losing self confidence.

Come out of the bubble you live in.. as it’s only out of comfort zone where we actually start living!

Now You Can Choose Who Will Inherit Your Facebook Account After Your Death

Do you often wonder what will happen to your facebook account when you will die?

Mark has thought about that too. Your online after life will continue to go on if you choose someone trustworthy to manage your social media account. Previously when anyone passed away, users could ask Facebook to convert the social media account into a memorial page but now Facebook has put its users in partial control of what happens to their accounts after they pass away. Facebook users have been given a choice to decide from, whether they want their account to be deleted after death or use the “Legacy Contact” option to choose someone to manage their account.

This option is great but it also comes with some restrictions as the legacy contact won’t be able to post new status or even edit what the deceased already posted, the private conversation/messages will also remain under lock down. However the legacy contact will be able to change profile pictures and download – archive your photos, posts and profile information. They will login from their own personal accounts on behalf of the deceased.

 

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Legacy contact can be designated by going into, Settings, then Security, click Legacy Contact at the bottom of the page. Once there and after editing the pre-filled message, sent to the contact telling them that you’ve chosen him/her to inherit your Facebook account after your death. However you can only choose one person as a legacy contact so choose wisely.

For the time being this option is only available in the US. Let’s see when this will roll in other countries as well.

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Option to ‘Save’ content to check out later on Facebook

So Facebook has upgraded its user interface with a good addition. Adding “Save”, A Read-It-Later List For Links, Places, And Media Pages.

The idea of Facebook Save is pretty simple. It allows users to create a list of Places, Events, Movies, TV Shows, Music and Articles they can check out later. It’s basically for those who are too busy to go through all of the news on a Facebook News Feed, setting stories aside to be read later at the user’s discretion. The links saved are completely discreet and only visible to the user.

Let us have a look how Facebook Save actually works:

When ever your Facebook News Feed is refreshed and new stories pop up, for instance you have liked a page which reviews new cars, you can easily click on the drop down menu button in the form of an arrow on the top right corner of that news and then save the article for a later time and this works for both the mobile and personal computers. But there is one thing to be remembered regarding saved links, you need to have live internet access in order to open those saved links as Facebook does not cache the saved content. Another good thing about all this is that Facebook reminds you of all the saved links in your News Feed.

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Save might not be caching the read-it-later feature, instead the main focus may be on teaching Facebook what you and everyone thinks are high-quality stories and should be displayed in the News Feed. The Saved list is organized by category.

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All in all this add-on seems especially relevant now that the average News Feed has become so cluttered and the chronological order of posts is almost lost.

Although Facebook is too late to add this feature after the success of Pocket but none the less we are happy to have it :) 

 

Social Networks That Ultimately Failed

Something’s are destined to fail no matter how much effort has been put into them.

Social media has been nothing short of a phenomenon, with the success of platforms such as Facebook, LinkedIn, Instagram and Twitter which continue to inspire people around the globe along many businesses and corporations to keep up socially interactive.

There is glory but not for everyone or everything. Some experience major success stories, on both an individual and brand basis, while others eventually fade away never to be remembered again and the same goes for most of the social networks, too. Fall of many recognized social networks will keep giants like Facebook and Twitter on their toes because you never know what people may like/dislike in this demanding world.

The Hub

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It took just a few months in 2006 for America’s largest retailer Wal-Mart to both launch and shut down its social network website which was targeting teens for its growth. Marketed as a “School Your Way” promotion, Wal-Mart tried to cash the opportunity to connect with the youth who preferred the store’s products. As everyone is serious about their privacy, especially teens, Wal-Mart made a blunder by sending user information to parents for approval and making fake profiles which was a major flop to attract more people to shop at the mega store. Also the Hub was indeed “The Hub of Advertisements also”

iYomu

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August 2007 in New Zealand a social network specifically for the older demographics was launched. People under the age of 18 were restricted from joining the social network, but seriously 18 doesn’t sound like much of an ‘old person’ to me. It acted too similarly to the other networks out there, especially Myspace because it was designed in Flash. The social network lasted less than a year before it went offline forever.

ITunes Ping

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Launched in September 2010 by the Tech Titan Mr. Steve Jobs himself. The idea for this social network was very simple, all the music junkies could socialize with each other online. Sadly the demise was inevitable because Facebook and Twitter had gained so much popularity that even music artists switched from iTunes Ping. So finally after 2 years of struggle, iTunes Ping sank into oblivion without any possibility for a life line.

Google Buzz

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Google is tech giant with so many achievements under its belt but, sometimes with fame comes shame! Google+ is not the first attempt at tying all its services together through a social media portal. Google Buzz was launched in February 2010. Sadly Google has been known to release new products before they are completely ready for public and then continue to develop that product which causes huge problems for the users. Soon after the launch there was a privacy backlash when Buzz made certain Gmail information public without the knowledge of its users and any prior warning. The final in the coffin was put by Facebook and Twitter. Thus on December 15, 2011 Google buzz was discontinued.

Orkut

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Orkut launched in 2004 by the tech giant Google. Social networking was on the verge of evolution and Orkut made its entry into social media. Orkut was an instant hit after its launch and managed to make a strong following from users all over the world. Before the wall in Facebook, the concept of Scrapbook was introduced by Orkut. Like many other social networks, the demise of Orkut because of Facebook, unlike Facebook Orkut was slow as a tortoise! The social network did not bother to up its game to compete with the rivals and the launch of Google+ made sure that the Tech Giant is preparing to let go Orkut. Thus in 2014 after ten long years, Google pulled the plug and all that remained was memories.

Friendster

Launched in 2002, this particular social network gained popularity rapidly, so much so it was the first social networking website which gained 115 Million users in 2008. Sadly as the users connected with Friendster, the social network did not put up with the load which frustrated the users thus paving way for Facebook and Twitter. After crashing down in 2009, Friendster was re-launched in 2011 but as a gaming site which gained in popularity in Asia.

EONS

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Launched in 2006 and straightaway targeting internet users 50 was a given fail from the word get go! So it was supposed to be a social network but why the age restrictions? Really bad on part of EONS. The social network focused only on elderlies and could not get a grip, failing to attract users for building an online social community. Eventually in June 2012, the site was shut down and the reason given by its founder was, “their team is working to resolve the business issues with [their] service provider.” He goes on to say that their providers were demanding financial commitments that cannot be made at this time.

Diaspora

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Just as Ello is trying (or I dare say, Tried and Failed Miserably) to derail Facebook at present, Diaspora was dubbed as a Facebook rival or killer, it was created in Nov 2011 as the answer to Facebook’s much publicized privacy issues. Built on an open source social networking software, it was designed to be simple to use. But lack of functionality and features ultimately made it a quiet dull experience. Although the Diaspora is still active at the moment but rarely sees any kind of activity or traffic in its domain.

There are tons of new social networks being introduced every year, with some having the capacity to take on the giants while others dramatically fail to gain any audience. As the technology and social trends continue to evolve, there will always be a gap in the market for something new. Following some key elements the networks should constantly innovate, adapt and evolve, offering something different that will make a fan base and users can engage on topics that they feel passionate about.

Emerging role of Digital Marketer & Chief Marketing Technologist

That time is long gone when marketing wasn’t linked with technology.

Do you know? It was predicted in 2012 by Gartner that by 2017, a company’s chief marketing officer would be spending more on technology than its chief information officer.   

Now roles like digital strategist or social media marketer are of utmost importance now.

CMT-coverWith latest technological advancements, we are noticing new roles related to marketing in this digital age. Chief Marketing Technologist is one of them.

What exactly is Chief Marketing Technologist?

“A chief marketing technologist (CMT) is a C-level executive who sets a technology vision for the marketing team that aligns with business goals.”

 

 

According to HBR, CMTs are part marketers, part creative directors, part leader and part teacher who set the technology vision of your organization. I personally believe it to be a new term coined to the previous role of digital marketer. It was a much needed distinction which was building a gap between the tasks that digital marketers can do. Capture

Software has been the chief medium for carrying out the marketing activities wherein digital marketers build the brand messages, spread them globally and also engage with the audience. The numbers on annual digital budget are increasing exponentialy.

Yet I feel hesitance in many towards adopting this holistic approach. How long will it take for other organizations to realise that by neglecting to invest in digital marketing, they are putting a block on a bigger chunk of their target market?

 

Let’s see how things will be after next 5 years or so..

 

For social media management or digital marketing assistance, feel free to email me at nabeha@graphicalx.com