Day: December 22, 2014

What Entrepreneurs Can Learn From Harry Potter Books

Posted on by nabeha

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… (Spoiler Alert: Not Magic)

 

World is full of muggles. To be an entrepreneur, you have got to have what it takes to run into platform 9¾ brick wall. You don’t need a Hogwarts invitation. You just need to believe in yourself.

Entrepreneurship is all about how persistent and passionate you are. You and you alone will be responsible for your success and failure. Which is not a bad thing because if you fail, you will only have to dust yourself off and get back up again without having to blame someone else. Whereas, If you succeed, you won’t have to share it with someone else. All credit is to you. Just like our dear friend, Harry Potter in the book “Harry Potter and the goblet of fire“, he gets criticized and blamed through out the competitions. However, as he starts to show his potential and his bravery, everybody starts to back him up. In the end, we all know who won the trophy. I am again going to emphasize on two words. ‘Persistence and Passion‘.

Alohomora.

There is no door in entrepreneurship which cannot be unlocked.

Whatever idea you have, you can implement on it. Just like Harry needs his potions and magic skills, in the world of entrepreneurship, you need to have your own secret idea. No matter how small it is. As your business will grow, your idea will too. As the great Dumbledore once said and I quote “It matters not what someone is born, but what they grow to be.”

Moving on, you may be wondering how much investment you will have to put in the business but here’s the thing; You need nothing but a small room and a laptop to start off. If required, you can hire yourself a few staff. It’s always good to have a few helping hands. Just like Ron and Hermoine, they came very handy in some extremely crucial stages. However, at the end of the day, it’s all you.

You are the one to get your hands on the philosopher’s alone-cool-girl-harry-potter-inspiration-Favim.com-217193stone.

Harry is always aware of his competitors and never for a second he lets his guard down. So shouldn’t you. An entrepreneur have got to keep an eye on his competition and always try to provide something better and unique in the market. That’s how you keep an upper hand on others and keep them quiet.

Shut up, Malfoy!

Unlike Professor Snape, you can’t hold grudges with others, even if you have been hurt by others. There may come a time when you suffer loss by probably trusting some other individual BUT you can’t use this as an excuse for giving up.
Persistence, once again. Be smart and always think of yourself first. You can’t always be soft.
This is the only place where I’d say you think like ‘The One Who Must Not Be Named‘.

 

Twitter… Open for Business

Posted on by nabeha

‘Words have power’… and so does Twitter. It has a power of trending topics all over the world like how a virus spreads into a system. But the question is, how can Twitter help you grow your business? Well, that’s what we intend to find out in this blog. Following are the ways how Twitter can come handy.

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1. Reaching out to people:

Initially, you have to be really patient with Twitter. Keep tweeting and engage as many followers as you can. There will come a time when your tweets will be seen in the countries you won’t have ever heard of. That’s how you can promote your business. The more the people hear about your business/product, the more success you’re going to achieve on it.

2. Keeping an eye on your competition:

As the famous saying goes ‘Keep your friends close and your enemies closer‘. You can track down all your competitors and always know what they are up to. Once they start promoting a certain offer, you could come up with something better and have an upper hand on them.

3. Interacting with followers:

Promoting your business is not anything like a commercial or a billboard advertisement. Here you get to interact with people. Everyone loves it when they can directly talk to a person and ask questions.

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4. Improving through feedback:

It’s always good to know what people actually think of your product or offer. This provides a room for improvement. Also, you can know what others are liking most about your product/offer so you could focus more on that and promote it further.

5. Using Twitter Basics | Twitter for Business

Twitter itself acknowledges the importance of Twitter for a businessman. Therefore, they have an entire separate site for you to create a profile for your business by using your bio, photos and all the information that you want to share with the whole world about your business. You can then go on and build a content strategy which will obviously result in growing and engaging more followers.

6. Go Viral!

One thing that I mentioned at the start of this article was how trending can spread around like a virus. You just need to click with the audience. Then sit back, relax and watch the people promote for you. It’ll be like having a thousand of employee promoting your business for you.

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Twitter is probably the most powerful source of media these days without a shadow of a doubt. Tweets can INDEED make a difference. That’s one of the reason why it is encouraged in every business to make a use of Twitter and increase the market of it. However if you believe it can affect your business in any negative way or there is another medium alternative to Twitter, feel free to comment. We love to be challenged!