7 up ads have always being a reason for making everyone feel thirsty, especially during summers. Who wouldn’t want to have a crystal clear chilled glass of 7 up? No matter how many times the ad is played, the sound effect and the visuals catch the viewer’s attention every time. 7up is never scared to take new challenges; every ad has a new strategy, a new campaign. From double decker to the foodie cruise, it’s just un-stoppable!
I remember it all started with Asal foodies campaign, which I first spotted on a billboard in Lahore. Then of course came the ever catchy jingle “Love, Love, Love…. 7up”
7up foodie ads have taken over the market. The mouth watering spicy food with an icy-cold, 7up makes it irresistible. What I love most about their campaigns is the way they capture our culture & love for food, not only for the youth but for everyone else! Promoting traditional food also creates a bond with our values, that were being replaced by junk food earlier.
By the way, have you seen this latest clay-mation video by 7up? It’s such a simple digital video wherein there are no ‘fake promises or self-praises’. Just a conversation of two spicy mouth-watering desi foods who are arguing over being the favorite choice! The conversation between them and the animation would give you a loud laugh.