Hearts are Replacing Twitter Favorites

You can say a lot with a heart! Twitter has changed its favorite to heart; the most iconic feature is now changed. You won’t be seeing a star anymore. Instead there is a heart exactly where you found a star. The hearts are also available on Vine’s apps and websites.
Likes work in the same way as favorites; the idea behind the change is to make twitter easier and more pleasing to use. Product manager Akarshan Kumar say: “The stars could be confusing to new users.”

He also said You might like a lot of things, but not everything can be your favorite. The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it.”

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Tap the heart and see what happens. People love the new improved feature. Heart conveys a positive message. Many users were not clear what favorite meant on twitter.

We can like million things in a day by just tapping on the small heart shaped icon underneath the tweet. It is also good for marketing purposes; analyzing campaign results and quantifying them will be easy now.

Twitter had been experimenting with the hearts for quite a long time now; the feature was first introduced on Android in summers which later reached IOS. The response was positive. The new feature is now officially showing on Twitter, Android, IOS and Windows 10 apps since 3rd Novemeber, 2015.

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What are your comments? Do you like them?

How To Take Out Time For Social Media Marketing

Social Media which was once used just for the purpose, to connect with families and friends now has become the most popular way of advertising. All big brands have directed themselves towards Social Media Marketing, which is comparatively rapid way of advertising. When it first emerged, brands just used it to gain exposure but later this exposure diverted into gaining audience and promoting business over the night. Socializing with the customers benefitted the brand by making the customers loyal, known as the brand loyalty. Brands which give proper attention towards SMM are most likely to have more loyal customers but it requires great devotion and time which is very difficult for entrepreneurs & brands to do in today’s busy schedule.

Set aside an hour for researchFar too often, brands fail to take time out for social media marketing because they over-think it. Pulling out an hour from the tight schedule is not easy, but it has to be done! Define a specific time for social media every day, research on the things related to you brand, create new content and do not deviate from its aim. Build content which would attract audience towards your brand.  Among the best ways that you can show your customers that you truly appreciate them is to identify them, everybody loves to be famous. Responding to their comments by taking their name makes them feel happy about it and   brand is all about keeping its customers happy, Isn’t it?

 Scheduling tweets or posts with tools like tweetdeck, buffer, hootsuite- Nobody has time to sit and wait for the perfect time to “tweet” or post anything on Facebook, LinkedIn ,Instagram etc. Social media is invasive and huge. You simply cannot handle it all on your own, it would take the whole day to manage an account manually but thanks to the tools available, scheduling a post for anytime of the month is easily possible. Some of the most common and effective tools include Tweetdesk, Buffer, hootsuite ,swayy, feedly and twitter counter. But still researching and scheduling can cost you a lot of time everyday .

Hiring A Pro – Social Media Managers- Having limited time to give to the social media it is impossible for the brand or an entrepreneur to generate the desired traffic by its own. Therefore hiring a professional social media manager is much more convenient and effective. It can save you a lot of time and generate you enough traffic to boost your brand’s image and help built loyal customers. Social media managers are professionals who know how to market your brand and generate content which would engage the audience.

 Need our assistance in social media marketing? Email us at nabehalatif@live.com

Now You Can Choose Who Will Inherit Your Facebook Account After Your Death

Do you often wonder what will happen to your facebook account when you will die?

Mark has thought about that too. Your online after life will continue to go on if you choose someone trustworthy to manage your social media account. Previously when anyone passed away, users could ask Facebook to convert the social media account into a memorial page but now Facebook has put its users in partial control of what happens to their accounts after they pass away. Facebook users have been given a choice to decide from, whether they want their account to be deleted after death or use the “Legacy Contact” option to choose someone to manage their account.

This option is great but it also comes with some restrictions as the legacy contact won’t be able to post new status or even edit what the deceased already posted, the private conversation/messages will also remain under lock down. However the legacy contact will be able to change profile pictures and download – archive your photos, posts and profile information. They will login from their own personal accounts on behalf of the deceased.

 

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Legacy contact can be designated by going into, Settings, then Security, click Legacy Contact at the bottom of the page. Once there and after editing the pre-filled message, sent to the contact telling them that you’ve chosen him/her to inherit your Facebook account after your death. However you can only choose one person as a legacy contact so choose wisely.

For the time being this option is only available in the US. Let’s see when this will roll in other countries as well.

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Option to ‘Save’ content to check out later on Facebook

So Facebook has upgraded its user interface with a good addition. Adding “Save”, A Read-It-Later List For Links, Places, And Media Pages.

The idea of Facebook Save is pretty simple. It allows users to create a list of Places, Events, Movies, TV Shows, Music and Articles they can check out later. It’s basically for those who are too busy to go through all of the news on a Facebook News Feed, setting stories aside to be read later at the user’s discretion. The links saved are completely discreet and only visible to the user.

Let us have a look how Facebook Save actually works:

When ever your Facebook News Feed is refreshed and new stories pop up, for instance you have liked a page which reviews new cars, you can easily click on the drop down menu button in the form of an arrow on the top right corner of that news and then save the article for a later time and this works for both the mobile and personal computers. But there is one thing to be remembered regarding saved links, you need to have live internet access in order to open those saved links as Facebook does not cache the saved content. Another good thing about all this is that Facebook reminds you of all the saved links in your News Feed.

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Save might not be caching the read-it-later feature, instead the main focus may be on teaching Facebook what you and everyone thinks are high-quality stories and should be displayed in the News Feed. The Saved list is organized by category.

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All in all this add-on seems especially relevant now that the average News Feed has become so cluttered and the chronological order of posts is almost lost.

Although Facebook is too late to add this feature after the success of Pocket but none the less we are happy to have it :) 

 

Emerging role of Digital Marketer & Chief Marketing Technologist

That time is long gone when marketing wasn’t linked with technology.

Do you know? It was predicted in 2012 by Gartner that by 2017, a company’s chief marketing officer would be spending more on technology than its chief information officer.   

Now roles like digital strategist or social media marketer are of utmost importance now.

CMT-coverWith latest technological advancements, we are noticing new roles related to marketing in this digital age. Chief Marketing Technologist is one of them.

What exactly is Chief Marketing Technologist?

“A chief marketing technologist (CMT) is a C-level executive who sets a technology vision for the marketing team that aligns with business goals.”

 

 

According to HBR, CMTs are part marketers, part creative directors, part leader and part teacher who set the technology vision of your organization. I personally believe it to be a new term coined to the previous role of digital marketer. It was a much needed distinction which was building a gap between the tasks that digital marketers can do. Capture

Software has been the chief medium for carrying out the marketing activities wherein digital marketers build the brand messages, spread them globally and also engage with the audience. The numbers on annual digital budget are increasing exponentialy.

Yet I feel hesitance in many towards adopting this holistic approach. How long will it take for other organizations to realise that by neglecting to invest in digital marketing, they are putting a block on a bigger chunk of their target market?

 

Let’s see how things will be after next 5 years or so..

 

For social media management or digital marketing assistance, feel free to email me at nabeha@graphicalx.com

How Social Media Will Help You Grow Business

Three steps to your Social Media action plan

People often don’t understand what I do when I say I am social media engagement specialist. They think that it is only about posting on Facebook and Twitter but why will anyone need to hire someone to do that? What type of job is it?

Let’s explore what is social media to business and why is it important for success in this age. Guess what business owners are using right now to connect with clients? Yup. Social media!

When we googled the question “Will social media help me?” we were greeted with 1.6 billion suggestions. Had we added the word ‘business’ to it, they would still be few millions. Many of those will be repeating the same thing. Still it’s clear that getting started on social media is a question that business owners are looking for an answer to. Facebook campaigns, blog posts, news articles, corporate videos and more – again, everyone is looking to find the right way to do the social media.

What is the secret ingredient?

If you ask me, the secret is simple: You might want to start right away just like everything else that you do in your business. It is helpful to have a plan with measurable milestones and results. I was always amused by the idea of connecting with so many people virtually. I got more and more interested, every time I explored a new aspect of social media. I have a hobby to try new networks which I come across, just to study new ways of spreading virtual messages. Not kidding! Now being a social media engagement specialist, I know it’s not a myth or exaggeration that your social presence online is a representative of your company.

It was a challenge for me to make others understand that posting JUST anything on social media isn’t social media marketing.   You need to be specific to attract right kind of people. You can’t afford to say ‘what’s in your mind’ without thinking. It should be what others want to read because people will judge you accordingly!

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Step 1: Why should your business want to be on Social Media? > Define your Social Media purpose

From having discussions with clients to monitoring conversations online, the overarching theme that prevents businesses from using social media is lack of understanding about why they NEED to be here! The typical responses we get include, “Our competitors are here,” “Because everyone’s talking about it”, “We want to be on everywhere.” The problem is that they fail to dig deep into bigger questions they need to answer:

  • What are your competitors doing on social media?
  • How can you differentiate yourself from the competitors with social media?
  • Will you be able to identify impact it will be have on your business?
  • Will you measure increased awareness, number of new leads through social media, heightened participation of potential clients and will you find out if it changes your bottom line?
  • Are you reaching your target audience?
  • Have you identified who that is?
  • Will you enjoy working with social media or is it just an extra chore for you?

Being able to answer these will allow you to move to next step.

Step 2: Where do you need to be? > Determine your Social Media channels

There are literally hundreds of social networks online along with power hitters Facebook, Twitter, Google+ and LinkedIn. Not to forget the forums, niche networks, community blog networks and more. No wonder so many businesses have trouble spotting the right path.

  • Define your market segment – Where is your target market in social networks? Are the business professionals on LinkedIn or every day users on Facebook?
  • Who do you want to be connected with? – Unless you are selling coke or pampers, you don’t need mass audience! Be specific. The closer you stick with your offerings, the fewer followers you will attract. But they will be delighted to connect with you.
  • Stick with maximum 3 to 4 networks – Work only with a number of networks than you can consistently maintain. Only if you can add meaningful content publish your business page on that network.

Step 3: How do you measure success= > Map out goals and success metrics

Try to define your goals and measure the success of your social media use. What do you want to achieve out of it? Quantitatively measure your efforts in terms of Likes/Follower growth or increase in frequency of engagement or brand mentions or amount of content to be shared etc.

  • Set up a calendar – Set up a social media calendar and break it down into results pattern like monthly, quarterly, biannually, annually .
  • Analyse results periodically – Study the difference in website traffic. Does traffic increase and which channels bring more traffic. Google Analytics will do the job!
  • Determine acceptable growth vs. ideal growth – Compare if you are at least reaching the former i.e. minimum growth you expected to achieve through social media. And how far behind are you lagging from ideal growth? An indicator could be your turnover that is generated through Social Media or leads you receive through referrals on Social Media (email does not count!).
  • Analyse the cost of implementation – Compare cost of implementation to the expected return (increased customer loyalty, word of mouth marketing, brand perception)

Remember content is the key! Stand out from the crowd through your content.

What is your greatest challenge when it comes to Social Media Marketing for your business?

 

Need my assistance in social media marketing? Email me at nabehalatif@live.com